Caudalie transforms its headquarters with a Studio screen from INFiLED

Caudalie, the French skincare company known for its pioneering vinotherapy treatments, renovates its emblematic headquarters in Paris incorporating at its heart an LED screen from the Studio series of INFiLED.

Installed in the main auditorium of the building, the new screen creates a space designed to bring employees together, clients and creative partners in an environment that reflects the brand values: welfare, creativity and transformation. The multifunctional space is designed to host product presentations, internal training, collaborative events and brand activations. For the founders of Caudalie, The auditorium had to offer a welcoming and refined atmosphere, but also be able to provide high-quality, immersive visual experiences when necessary.

To realize this vision, Caudalie entrusted the project to the specialized integrator Videosonic, based north of Paris. Working closely with the client, was responsible for designing and installing a visualization solution capable of offering a exceptional visual performance without compromising the aesthetics of the space.

In an environment where packaging design, Product images and marketing assets are essential to the brand narrative, color accuracy was an essential requirement. The facility was to offer cinema quality images y, at the same time, discreetly integrate into the auditorium architecture when not in use. With these objectives, Videosonic opted for INFiLED's Studio series, Developed specifically for virtual production scenarios and high-end broadcast environments, where the contrast, brightness and color fidelity are critical factors.

The Studio series is designed to offer a cinematographic visual realism. Thanks to the use of ultra-black masking materials and exclusive black LEDs, the system achieves exceptionally high contrast levels, allowing images to maintain depth and richness even under controlled lighting conditions.

Conceived as a modular platform, This LED series is perfectly suited for custom stage and studio environments. Its high refresh rate guarantees performance no flicker, while its color rendering ensures accurate and uniform images from multiple viewing angles.

Accurate and consistent images

Eric Cartier, CEO de Videosonic, states that “the Caudalie team wanted to use the best screen quality possible for this installation. Since INFiLED's Studio series is designed for virtual production and for environments where high contrast, High brightness and color accuracy are essential, It was the perfect choice for this project.”.

The selected modules also incorporate the INFiLED CBSF technology, which improves uniformity and color accuracy across the entire surface del display. “Each color appears truer from any angle and in any situation”, adds Cartier. “This means that when a client like Caudalie introduces a new product, el packaging, The product itself and all marketing visuals are displayed exactly as the design team envisioned them.. In an environment like this, that level of precision is essential”.

For a brand whose identity is closely linked to aesthetics, tone and visual nuances, the ability to faithfully reproduce colors is especially important, especially in a representative corporate space like this.

Once the final details of the installation have been defined,Videosonic completed the entire LED installation and system configuration in just one month. “After Caudalie made the final decision on the installation details, We were able to complete the project in just one month”, Cartier emphasizes. “Thanks to its modular design and ease of use, INFiLED's STUDIO series display allowed us to meet this tight schedule”.

Caudalie also highlights the role that this new space will play in the evolution of the company.. “Our teams evolve quickly, and our projects too. We needed a space that was as agile as it was demanding., capable of hosting a plenary session in the morning and a creative workshop in the afternoon”, recognize Gloria Martins, Chief of Staff de Caudalie. “This auditorium offers our teams and partners a high-level environment, flexible and operational immediately, with impeccable visual quality”.