LED&Go reorganizes its structure with new Operations and Commercial managers

The Spanish company specialized in digital visual communication solutions and turnkey audiovisual projects, LED&Go, reinforces its management team with the incorporation of Nacho Pérez Borjabad and Jorge Hurtado, thus consolidating its growth with a solid structure and end-to-end approach.

Nacho Pérez Borjabad will be the new Director of Operations while Jorge Hurtado will assume the Commercial and Marketing direction, while the founding partner of LED&Go, Liang Xiaozhu, will have new responsibilities leading the strategic purchasing and international sales area.

This strategic move occurs at a key moment for the company, facing a period of strong growth. With this organizational evolution, LED&Go reinforces three fundamental pillars for its development: the business generation capacity, the excellence in project execution and the optimization of your supply chain with a clear international vocation.

Nacho Perez will now have the responsibility of optimizing internal processes, improve operational efficiency and strengthen the execution capacity of complex audiovisual projects. Your profile provides a structured vision, international and focused on continuous improvement, key to scaling the company while maintaining high quality standards. Graduate in Mathematics from the Complutense University of Madrid and MBA from the Business Institute (IE), Pérez Borjabad has extensive experience in companies such as Qatar Duty Free, Absen o Clear Channel International, developing your career in markets like Portugal, Qatar, Malaysia or China.

For your part, Jorge Hurtado will lead the growth strategy, strengthen the relationship with strategic clients and consolidate the presence of LED&GO in key sectors such as retail, transport, turismo, corporate, sport, idle, restoration and public administration. Hurtado has a solid track record in senior commercial management positions within the technology and professional audiovisual sector., with special focus on the B2B environment, business development, channel management and the creation of strategic alliances. Your experience in companies like Samsung, Optoma and Econocom have allowed him to lead high-performance teams, promote business plans aimed at profitable growth and develop long-term relationships with large accounts, manufacturers, integrators and technological partners.

Graduate in Physical Sciences from the Autonomous University of Madrid and with the Executive MBA from EAE Business School, provides an analytical and data-oriented vision, combining market knowledge, ability to identify new opportunities and a strong focus on execution.

In addition, the founding partner Liang Xiaozhu assumes a reinforced role leading the strategic purchasing and international sales areas, with the aim of optimizing the supply chain, strengthen the relationship with global manufacturers and partners, and accelerate business development outside Spain. Its knowledge of the international market and its direct link with the ecosystem of manufacturers reinforce LED's position&Go in an increasingly globalized environment.

Coordination between commercial areas, operativa y de supply chain permite a LED&Go consolidate an end to end model, ranging from opportunity identification and solution design, until implementation, operation and maintenance of projects.

Carlos Carpenter, LED CEO&Go, emphasizes that “We understand growth not only as a matter of volume, but of real capacity to execute better, with more quality and with greater impact for our clients. This organizational reinforcement responds precisely to that vision: integrate management talent in key areas and enhance the role of our founding partners to build a stronger company, prepared and ambitious”. “Our goal is to continue evolving towards an increasingly complete model, capable of tackling complex projects with a comprehensive vision, from strategy to final execution”, duck.

With international experience and presence in multiple verticals (retail and shopping centers, advertising/DOOH, broadcasting, transport, corporate and cultural spaces), LED&Go is since its foundation in 2009 a benchmark in the digitalization of spaces, combining engineering, integration and operation to deploy robust solutions, scalable and oriented towards service continuity and long-term efficiency.