IAB Spain makes public the new standards that will govern digital advertising formats20 December 2013 La actualización de los Estándares de formatos publicitarios de display que ha elaborado la Comisión de Formatos de IAB Spain tiene como objetivo adecuarse ...
Companies trust digital communication, whose investment grew by 27% in 2012, According to IAB Spain23 October 2013 La segunda edición del ‘Estudio de inversión en comunicación digital 2012’, presentado por IAB Spain en colaboración con Grupo Consultores, muestra la confianza de ...
IAB Spain announces the Inspirational awards 2013, that recognize the innovation of the Spanish digital industry3 October 2013 La séptima edición de Inspirational, el único festival dedicado a la publicidad y a la comunicación digital en España, organizado por IAB Spain, ha ...
IAB Spain da a conocer gráficamente la situación del mercado de digital signage17 September 2013 El mercado de señalización digital va ganando posiciones. La inversión publicitaria digital alcanzará los 12 million euros in 2013 y para su aplicación ...
The IAB Spain and Eticom associations promote the digital business of SMEs in Spain19 July 2013 IAB Spain and the Association of Information and Communication Technology Entrepreneurs (Eticom) colaboran para impulsar el negocio digital de las pymes ...
Digital signage already represents an advertising investment of 3,7 million euros21 March 2013 According to the study of advertising investment in digital media total year 2012 that IAB Spain has presented, investment in digital advertising is consolidated ...
IAB Spain creates the Mobile division & New Media and incorporates Belén Acebes as director of Marketing and Research19 February 2013 Evolution of the Mobile area, Connected TVs will be promoted from this division, Digital Signage and less traditional areas of digital business. Belén ...
The 'And you without knowing' campaign’ de la HIM, Inspirational award 2012 outdoors digital30 November 2012 The Inspirational Awards Jury 2012 has awarded the Gold award in the 'Digital Outdoor and Emerging Media' category’ a la campaña ‘Y ...
El Inves Dintro Primalia CrystalBox, candidate for the Inspirational Awards 201228 November 2012 El nuevo Inves Dintro Primalia Crystalbox del fabricante de equipos informáticos perteneciente al grupo El Corte Inglés es uno de los candidatos que aspiran ...
The Inspirational Awards will once again recognize the best digital signage projects14 November 2012 one more year, and there are already six editions, The Inspirational Festival is presented 2012, the event organized by IAB Spain to bring together the ...
He 82% of Spaniards consider that digital signage improves brand image9 November 2012 El Primer Estudio Anual de Digital Signage de IAB Spain, elaborado por MetrixLab y la Comisión de Digital Signage de esta asociación que representa ...
IAB Spain presents its first annual study of the digital signage sector7 November 2012 IAB Spain, la asociación que representa al sector de la publicidad, marketing and digital communication in Spain, ha dado a conocer el ...
IAB Spain will manage the digital advertising of The eShow fair17 July 2012 IAB Spain, association representing the advertising sector, marketing and digital communication in Spain, ha firmado un acuerdo de colaboración ...
The Spanish Digital Signage Association (AEDISI) joins IAB Spain18 May 2012 The Spanish Digital Signage Association (AEDISI) ha acordado integrarse en la Interactive Advertising Bureau (IAB Spain), asociación que representa al sector de la ...
Digital signage white paper5 July 2011 IAB lanza un Libro Blanco sobre marketing digital dinámico: ‘Digital signage: la cuarta pantalla’ en el que se aborda la actualidad y el futuro ...
