Augmented reality, the new frontier of storytelling24 July 2018 With this technology it is possible to develop personalized experiences and interact with the product, providing emotional connections that help build brands. However, es ...
Oath shows new extended reality experiences in advertising at Cannes Lions2 July 2018 The Verizon subsidiary company presented in this recent advertising contest new 3D formats and the first programmatic offer in virtual reality currently in ...
