He group of communication outside JCDecaux has given to know his new strategy commercial for the year that just of start is, that is based in a rethinking of the circuits starting from a bet by them stands digital.

JCDecaux He has presented its new commercial offer for 2012 noted by a revolution in its conventional circuits to optimize them according to three core values: more coverage, more segmentation and a commitment to innovation with digital media as its main attraction. An evolution marked by the emergence of a new more urban, more technology and more critical consumer profile with what looks to her around and a few brands seeking to achieve greater advertising profitability at this juncture.

To do so, JCDecaux has reconfigured its circuitry, achieving a differentiated offering that gives priority to obtaining concrete objectives based on the needs of each advertiser. New national circuits, divided by goals stand out: coverage, segmentation, and call to action, which are complemented by a local offering that seeks to approach the needs of local advertisers and reach the point of sale in a direct communication with the targets.

Also noteworthy bet that the JCDecaux group is made by digitizing their media. A selective development that has grown in 2011 with the installation of new digital media in Metro de Barcelona, ​​in the airports of Palma de Mallorca and Malaga, and the Marineda City shopping center of La Coruna.

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By • 26 Jan, 2012
• Section: Digital signage, Dynamic advertising

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