He group of communication outside JCDecaux has given to know his new strategy commercial for the year that just of start is, that is based in a rethinking of the circuits starting from a bet by them stands digital.
JCDecaux He has presented its new commercial offer for 2012 noted by a revolution in its conventional circuits to optimize them according to three core values: more coverage, more segmentation and a commitment to innovation with digital media as its main attraction. An evolution marked by the emergence of a new more urban, more technology and more critical consumer profile with what looks to her around and a few brands seeking to achieve greater advertising profitability at this juncture.
To do so, JCDecaux has reconfigured its circuitry, achieving a differentiated offering that gives priority to obtaining concrete objectives based on the needs of each advertiser. New national circuits, divided by goals stand out: coverage, segmentation, and call to action, which are complemented by a local offering that seeks to approach the needs of local advertisers and reach the point of sale in a direct communication with the targets.
Also noteworthy bet that the JCDecaux group is made by digitizing their media. A selective development that has grown in 2011 with the installation of new digital media in Metro de Barcelona, in the airports of Palma de Mallorca and Malaga, and the Marineda City shopping center of La Coruna.
Did you like this article?
Subscribe to our RSS feed and you will not miss anything.