Transmedia and JCDecaux have reached an agreement to encourage augmented reality-based advertising in the Metro de Madrid.

After his first experience in the Barcelona Metro, Transmedia and JCDecaux have reached an agreement to encourage augmented reality-based advertising in the Metro de Madrid.

JCDecaux, the most exclusive in the world and Transmedia, indoor advertising manager of transportation in Barcelona and now Madrid will base their strategy to captivate audiences in the application of augmented reality Holaap.

One of the advantages of this application is its ease of use and any user unfamiliar with augmented reality in seconds can access virtual content with just point your mobile phone or tablet advertising medium.

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By • 18 Feb, 2013
• Section: Augmented reality

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