Seven screens Led Iwall and two large format media are part of the digital signage that Iwall in shop installed in the newly opened shopping center Castellana 200 of Madrid.
The company's digital signage Iwall in shop continues to expand its presence in major shopping centers in Spain, this time in the newly opened Castellana 200, located in the financial heart of the capital of Spain.
Iwall in shop installed on Castellana 200 seven screens Iwall, mostly marquees, and two LED screens large format (4 × 3) located on one of the walls of the center and the other with visibility from Madrid's Paseo de la Castellana.
Castellana 200 includes in its more than 50,000 m2, in addition to commercial space itself with national and international firms presetigio; a luxurious 18,000 m2); high-level offices (currently have installed companies like Schweppes or CB Richards Ellis) and underground parking.
With this new facility, Iwall in shop continues to expand its network of digital signage in shopping centers, consisting of six hundred fifty Iwall screens located in shopping centers all over Spain, through which pass about three hundred million annual visitors.
With the aim of "creating a new experience at the point of sale, leisure and consumption," Iwall manages the entire process: study malls, its area of influence, their target audience, its business mix and select the locations of the brackets taking into account the routes of the customer and the advertiser's needs.
Iwall iShapp also offers free augmented reality app to offer new shopping experiences and entertainment to users as they interact with their favorite brands.
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• Section: Cases of study, Digital signage, Display, Dynamic advertising, Augmented reality