It multinational French of communication outside JCDecaux is has located to the head of the market DooH in Latin America after acquire the 85% of the Group Eumex, with headquarters in Mexico and specialized in furniture urban, in a time in which is shuffles also it buys of Cemusa, subsidiary of FCC in this sector, in the next weeks.
The strategy of expanding international of JCDecaux in the industry of communication outside is located in these moments in your point peak, after the recent acquisition of the 85% of Eumexone of the main groups of street furniture in Latin America, and the possible acquisition of the subsidiary of FCC in this market area, CEMUSA.
To JCDecaux Eumex transaction puts lead the market DooH in Latin America, where this company founded in 1995 in Mexico operates in eight other countries, such as Guatemala, Costa Rica, Salvador, Panama, Dominican Republic, Colombia, Chile and Argentina and expected to charge some 40 million euros this year.
Jean-Charles Decaux, co-CEO of JCDecaux, says that "the acquisition of Eumex is a key stage in our development in Latin America. "Thanks to this operation transformative, JCDecaux extend its presence to seven new countries and is converted in the number one of the communication outside in the continent Latin American".
This leadership position in outdoor advertising in Latin America is also materialized with the active presence of Eumex in six of the cities with largest PIB per capita in this area, such as Mexico City and Monterrey, Sao Paulo, Buenos Aires, Santiago de Chile and Bogota, which allows to JCDecaux Latin America having a network of 36,000 spaces that offer its experience in digital technology to a millionaire audience.
According to data from the consulting firm ZenithOptimedia, foreign advertising market in Latin America will increase to 8.2% in 2015, as the growth rate of external communication will be higher than the advertising market as a whole, thanks to a potential 588 million consumers and the highest rate of urbanization in the world (80%).
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