A strategy of digital signage, based in kiosks interactive gifted of the iPad of Apple, offers to them client of the chain of clothing Australian General Pants a new experience where is merges the music, the fashion and them networks social.

General Pants kiosks

The Australian General Pants clothing store chain has installed digital kiosks in order to promote shopping experience among customers who visit the establishments. This strategy commercial based in them kiosk digital is has implanted in ten of them establishments that has the chain and will extend to others 47 to level national before February of 2014.

These interactive kiosks, based on tablets Apple iPad, provide content where merges music, fashion and social in order to guide, inform and entertain consumers networks.

This strategy, whose development has delayed six months in make is, is posed as challenge create a platform onmi-channel where is fuse them media online and offline.

General Pants kiosks

For it put up of this project, General Pants has counted with the support of partners as Digital Artists Network, Responsys, Hybris and Epicor.

Desde estos kioskos interactivos, los clientes disponen de opciones como seleccionar una canción para que luego pueda oirse en la tienda a través de los altavoces o hacerse una foto en tiempo real y compartirla con otros usuarios. También ofrecen información de las últimas prendas de vestir y accesorios que han llegado a la tienda y comprarlas, bien en la propia tienda u online, para después recibir la mercancía en casa. También les frece la posibilidad de saber que persona de la tienda está disponible para que pueda ayudar al cliente en su visita a la tienda. Ocio, información de marca y moda son los puntos clave de estos sistemas.


Be Sociable, Share!

Did you like this article?

Subscribe to our RSS feed and you will not miss anything.

Other articles on
By • 29 Nov, 2013
• Section: Cases of study, Digital signage, Display

game of thrones slot review http://gameofthronesslotgame.com/