Specialist developments in digital signage and digital retail Neo Advertising has created new content for the digital channel Boqueria market in Barcelona, ​​a project launched four years ago, and now also energizes the new channel on Vimeo with videos created exclusively for this flagship market.

Neo Advertising Mercado Boqueria

The Boqueria Market Mercat de la Boqueria, one of the most representative of the city of Barcelona, ​​with weekly inflows of more than 300,000 people, with new digital content on your screen, as well as a channel Vimeo with videos created exclusively for this institution created by the specialist in digital signage Neo Advertising.

Television in Catalonia BoqueriaThis company was responsible for the launch of digital display Boqueria market four years ago with the creation of the image of the corporate channel and programming of intelligent content linked to sources of information online Mercats Barcelona with advertising management and realization for new commercial formats implanted.

El éxito de este proyecto de digital signage se basa en que a través de este videowall se ha logrado “transmitir los contenidos online y conectarlos a la gente con el tono adecuado” tal y como señalan desde el blog de Neo Advertising. De hecho, la pantalla se puede ver desde casi toda la planta del mercado y desde la misma Rambla, con un resultado estético sorprendente y plenamente integrado en un lugar tan dinámico como este.

This video wall, formed by nine screens 47 "part of the initiative of the Catalan Corporation of Radio and Television, the Municipal Institute of Barcelona Markets and Merchants Association de la Boqueria, and Catalan Corporation of Audiovisual Media (CCMA) , with La Parada Visual Striving as responsible advertising.

Neo Advertising Mercado Boqueria

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By • 11 Apr, 2014
• Section: Cases of study, Digital signage, Display, Dynamic advertising

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