Esprit Digital has designed a vertical LCD screens in portrait format 47 "inches for Virgin Media stores in the UK. Some displays that let you see the contents even when sunlight shines directly on them.

The telecommunications company Virigin Media is betting on digital signage for their stores in the UK. One of the first approaches was made, as published in Digital AV MagazineWith an interactive experience that implemented in the store at the Westfield Shopping Centre in London where the company Acquire Digital he installed eight solutions that offered a wide variety of applications, including screens and gesture technology.

In 2013, Virgin Media strategy focused on the installation of a series of videowall with interactive touch screens in stores for customers to browse and compare the available options.

2014 marks a new stage in the evolution of digital signage of this British company with the deployment, at national level, of a series of high brightness screens in portrait format. The company responsible for the implementation of this new digital signage solution will Esprit Digital will install 47-inch vertical display which let you read the contents that are displayed even when light shines directly on the screen. The first shop that has begun this deployment has been having in Oxford Street.

"They are the first retailer to fully embrace this technology and these screens made by Esprit Digital as are a key part of our strategy to attract new customers to our stores. The brightness and clarity are excellent, "says Paul Williams, retail director of Virgin Media.

The aim is that before the end of May all Virgin Media stores have this type of screens whose contents will be managed and updated from the headquarters of the company.

"They were very clear about what they wanted to achieve our screens and high gloss custom enclosures have given them exactly what they needed for both your staff and your customers. The UK launch will be completed this month, and I'm sure that other retailers will follow this kind of project, "says Peter Livesey, CEO of Esprit Digital.


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By • 27 May, 2014
• Section: Cases of study, Control, Digital signage, Display

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