LG Partner 360: a successful strategy to change business with technological innovation

innovation, attitude and passion in its developments and projects are the indispensable values that mark the strategy of the Spanish subsidiary of LG, and specifically its B2B division, as they have transferred it to more than five hundred partners and media who have attended their professional event together, celebrated this year at its headquarters, which materializes with the inauguration of the Partner Experience Center 360.

The third edition of together, professional event of the Spanish subsidiary of LG Electronics, has had this year new and differential elements that it has presented to the nearly five hundred partners who have attended this event. The most obvious has been its celebration at the company's own headquarters., on the outskirts of Madrid, in which an area has been created to celebrate this type of event, as well as to officially open its Partner Experience Center 360.

A technological staging of LG's innovation that has been completed with the successful evolution of its B2B division and its strategy Partner 360, "which represents no longer the future of the company, but the present and supposes the 30% by LG Electronics. The formula for success has been research and development more attitude", has pointed out in his first official speech as general director of marketing of LG Iberia.

To this formula of innovation and attitude as a business 'DNA', Francisco Ramirez, general manager B2B LG Spain, added "the passion for everything to go well; with over a hundred people dedicated to helping, advise and be in the whole project process, in such a way that the customer is a partner, and hence the name of this strategy and the inauguration of a center in which to experiment and develop joint solutions".

This evolution materializes in "a constant and sustainable growth of the 20% in the last five years, than in the first quarter of 2017 has increased by a 40%, with 2.000 projects in portfolio right now, of the more than 10.000 that we have done in this time, both for large companies and for the SME business fabric, that we complete with value-added services-points out Ramírez-. We are clear that the real work begins once the product is installed and launched, offering peace of mind to the customer".

The B2B division, with a volume that exceeds one hundred million euros in Spain and that places this subsidiary in the eighth country worldwide in turnover and in the second in Europe, only behind Germany, "it's a global bet of LG-says Ramírez-, that has managed to turn its strategy around thanks to innovation, with energy efficiency as a vital element for the transformation of companies".

360º innovation and professional Oled technology

An example of this vision has been the inauguration at this event of the so-called Partner Experience Center 360, with 400 surface meters, one kilometer of cables and more than 250 different references in specific vertical market scenarios (tourism, health, banking, restoration, education, retail,...), with indoor and outdoor systems, whose example is the project that the company has carried out in the new Wanda Metropolitano stadium, of Atletico Madrid (more data in Digital AV Magazine); or the technological endowment of the Rafa Nadal Academy by Movistar, also analyzed by this middle.

In this center the first professional Oled system -model 55EF5C- is shown- installed in Spain. A key technology for the company "that offers two hundred times black color purer than other Led; more colors and with more realisms; with systems less than 4mm thick and the possibility of smoothly performing curved formats (concave and convex), double-sided and translate it into visual artistic creations for spectacular projects", explains the director of B2B, some of them analyzed in this daily.

In addition, LG Partner 360 has brought to this center the first models throughout Europe of its flagship product, presented in Ise 2017, LG Double Sided Oled Signage 55EH5C, as well as monitors for health and hospital centers (such as the 27HJ712C and 27HJ710S models), and several examples of the brand's most advanced outdoor display solutions.

Among these novelties stands out the Ultra Stretch 86BH5C monitor, the only 86'' ultra-panoramic professional display on the market so far, as well as all Oled technology proposals applied to professional environment, as Hotel Oled 65EW961H (the first TV with this technology of the company for the hotel market) and the aforementioned double-sided team.

The IT environment is represented in the Partner Experience Center 360 with the new cloud monitors, which are a commitment to simplify the work environment by providing maximum performance; 4K and ultrawide curved format systems 21:9 (Model 38UC99-W), and the 15Z970 and 14Z970 PC notebooks under 1 kilo of weight and 17 hours of autonomy.

"In Partner Experience Center 360 we show in an experiencia way everything that LG Partner 360 you can do it for a business," ramirez emphasizes.. We also emphasize the proposals of outdoor technology and smart air conditioning for business, since it is these products that are most surprising to our partners and with which we have built the most recent success stories".

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