3D without glasses in outdoor advertising

Adalides Visuales installs stereoscopic screens without glasses in the JCDecaux outdoor stands in Madrid and Barcelona. The action consisted of transforming five mupis and five marquees for L'Oreal Paris, transforming a part of the poster into a 3D screen simulating the effects produced by the launched product..

Adalides Visuales has installed 3Dmedia technology, stereoscopic screens without the need for glasses, in the mupis and marquees that JCDecaux has installed in both Madrid and Barcelona. The action consisted of transforming five mupis in Madrid and five marquees in Barcelona for L'Oreal Paris, transforming a part of the poster into a 3D screen simulating the effects produced by the launched product.. According to Sergio Buenvarón, Commercial Director of Adalides, “The action has been a success thanks to the collaboration of the Innovate department of JCDecaux who have helped us at all times, the creative agency of the client Mccann that provided us with the appropriate materials to later transform us into 3D without glasses and above all to L'Oreal for trusting in the technology and the action to be developed, being the first advertiser to do so”.