LG reaffirms its commitment to plasma

03/03/09

After the latest rumors about the possibility that it had decided to abandon the production of plasma panels and screens, LG Electronics denies.

“As a founding member of the Plasma Display Coalition (Plasma Display Coalition), LG is committed to the plasma business and plans to continue manufacturing and marketing this technology, since the company considers plasma televisions as an important segment within the flat screen sector”. This is how resounding LG Electronics has been in an official statement that aims to address the rumors that have circulated in recent days in which it was stated that the multinational intended to discontinue the production of its plasma-based solutions..

Unlike other companies currently dedicated to the manufacture of this type of devices or those that have dedicated themselves to it in the past, LG has key technologies for PDP modules and displays, providing unique competitive advantages in the market. LG maintains in its statement that the demand for plasma televisions continues to increase. For this reason, and according to those results, LG has set a sales target of 3 millions of plasma televisions for 2009, to reach a quota of 19% of the total PDP television market. In addition, The company plans to focus especially on plasma televisions over 50”, What are the inches that register the greatest demand?.

To achieve this year's goal, LG presents new PDP televisions with advanced features and innovative designs: single crystal technology, wireless connectivity, Bluetooth, Full HD resolution and energy saving technologies to comply with all regulations. In addition, will initiate and expand relationships with both specialized distributors and the traditional channel, large chains and department stores, launching proactive collaborations to promote plasma televisions.

To increase the efficiency of plasma production, LG has transformed obsolete production lines into solar panel manufacturing plants during 2008, to allocate more resources to increase its capacity. In addition to this, in 2009 LG has integrated its PDP module and plasma TV businesses to take full advantage of vertical efficiencies between devices and components, while creating a stronger supply chain.

After the latest rumors about the possibility that it had decided to abandon the production of plasma panels and screens, LG Electronics denies it.

lg_plasmas “As a founding member of the Plasma Display Coalition (Plasma Display Coalition), LG is committed to the plasma business and plans to continue manufacturing and marketing this technology, since the company considers plasma televisions as an important segment within the flat screen sector”. This is how resounding LG Electronics has been in an official statement that aims to address the rumors that have circulated in recent days in which it was stated that the multinational intended to discontinue the production of its plasma-based solutions..