Incredible videomapping effects at the presentation of the new Toyota

With the name of “Get Your Energy Back” (recycle your energy), and using powerful Christie projectors, la sorprendente instalación visual empleada en la presentación del nuevo Toyota Auris Híbrido en Londres atrajo la curiosidad de los viandantes, resorting to the most groundbreaking three-dimensional projection or mapping techniques for a spectacular staging.

Shoreditch recently witnessed a unique 'viral' marketing campaign. Four powerful Christie Roadster HD18K projectors 3 DLP chips put the cherry on top of the exceptional event, which could be enjoyed for three days in a tunnel in the London neighborhood. With the name of “Get Your Energy Back” (recycle your energy), The surprising visual installation attracted the curiosity of passers-by, resorting to the most groundbreaking three-dimensional projection or mapping techniques to stage the extraordinary technology of the new Toyota Auris Hybrid. To achieve this extraordinary effect, projectors with extremely high power were needed., because among the surfaces to be illuminated there was concrete, brick and asphalt, in addition to the vehicle's pearly white finish. Colin Yellowley, CEO of Igloo Vision, software developers and projection mapping designers, they turned to QED's Paul Wigfield, who in turn recommended Christie to them. Although the organizers initially thought they would need eight HD18K projectors, After carrying out a projection test, the effect was achieved with only four projectors. The projectors were specifically the Roadster HD18K (3-chip DLP) who knew how to adapt perfectly to the needs, offering a luminosity and shine of 18.000 lémenes ANSI, in addition to high resolution and very sharp images thanks to image processing of 10 bits and a high definition platform. Besides, incorporate the standard function “edge-blending”, two HD input channels, digital black level adjustment, Intelligent Lens System in zoom and focus, as well as DMX communication functions 512. The four HD18Ks were attached to a scaffold via special QED hanging structures.. Equipped with optics 1.1:1, The projectors bathed all the walls of the tunnel thanks to the union of images within the source software.

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