McDonald's celebrates its 30 birthday with an augmented reality app

McDonald's wanted to celebrate its 30 anniversary in Spain and for this it has called all hamburger lovers in the Plaza de Callao in Madrid to participate in a viral augmented reality action. With this initiative, The restaurant chain wants to get closer to its consumer through the digital world that is increasingly relevant to their lifestyle.

The McDonald's restaurant chain celebrates its 30 birthday in Spain and to commemorate this anniversary, has called on Wednesday 9 November at 16.00 hours to all those people who want to help blow out the candles of a virtual cake that will be projected on the interactive screens of the Plaza de Callao in Madrid.

People who attend will be able to blow out the candles thanks to a new augmented reality application developed for iPhone and Android devices. Attendees of this event will be able to connect to the screen through their Facebook profile and participate live in the mass blowing out of the candles..

Participants will be able to win prizes on products such as Big Mac, CBO's, cafés, etc. redeemable immediately in Gran Vía restaurants, 52 and Montera, 47 and also, enter the draw for two trips for two people, to New York and the Riviera Maya.

Those people who cannot travel or live outside of Madrid, You will also have the opportunity to participate in this event, by downloading the app, blowing out the candles and entering the travel raffle.