Given the interest that the use of videoconferencing is awakening in companies to reduce costs and improve sustainability, Dimension Data, Cisco global telepresence provider, has launched a managed global visual communications service that, according to the company, allows businesses to maximize the return on investment in these types of solutions.

Increasing interest in video conferencing is accelerating user maturity and connectivity possibilities from different environments such as the corporate office, B2B, casa, mobile users and even consumers. The result is that technology is becoming a key priority for IT departments as businesses, especially global companies, are aware that a visual communications strategy is necessary to reduce costs and improve sustainability.

Managed video conferencing services Dimension Data Allow IT departments to focus on key business technologies, outsourcing the management of visual communications profitably. By not requiring the hiring of personnel, Training and management by specialists reduces operational costs and represents a low-cost access point in the adoption of videoconferencing, providing accessibility to a wide range of functionalities paying only for what is consumed.

Alicia Cerezo, director of the Convergent Communications Business Line of Dimension Data in Spain, has commented: “Organizations need a partner that ensures not only efficient adoption of services but also a return on investment.”. In fact, “User adoption and level of utilization are the main challenges faced when investing in Visual Communications systems.”.

“If video solutions do not work correctly in what is known as “the two golden minutes,” it may be due to a problem in the technology., low quality calls, insecurity on the part of the user or because an incident is not resolved quickly, employees are very likely to opt for an alternative method of communications, usually the phone, and after a certain number of failures it is very likely that they will not try again. And if employees do not use it, neither will their colleagues or clients use it., which means that the expected benefits of the investment made will not be obtained.", has explained.

Cerezo has also indicated that companies need solution management to be effective by monitoring the architecture, Patch updates and Software versions and it is necessary to have tools that allow measuring the performance and use of the platform. Without these tools, the return on investment will be impossible to quantify.. “Keeping video solutions up and running requires a large investment in management platforms, systems, experience and knowledge.”

Global solution
Dimension Data's new Managed Services for Visual Communications are the first truly global services that solve the problems derived from video management, focusing on maximizing user adoption and, consequently, return on investment.

Alicia Cerezo has pointed out: “In the last 18 months there has been a notable increase in interest in video communications. Many of our clients are re-evaluating their video strategies and beginning to plan and deploy large-scale visual communications strategies.. However, They are looking for a single supplier that provides global support to their needs. Based on it, We made the decision to invest to support video solutions worldwide since we have a global presence, with the services and the necessary certifications.”

“With Managed Services for Visual Communications our clients can now entrust all their video assets to Dimension Data to manage them.”, instead of using different local companies”, Cerezo added. Dimension Data's video conferencing services are aimed at all types of companies, although, according to the company representative, “Dimension Data's main focus is multinational companies, of which the 79% belong to Global Fortune 100 and the 60% al Global Fortune 500”.

Managed video conferencing services offer a focus on technology: In most companies, visual communications are not considered a critical technology. Managed services allow IT departments to focus on key business technologies, outsourcing the management of visual communications profitably. In addition, provide a reduction in operating costs: Managed services do not require hiring staff, training and management of visual communications specialists; and an elimination of barriers derived from costs: Managed services provide a low-cost entry point in the adoption of visual communications, providing accessibility to a wide range of functionalities, paying only for what is consumed. Besides, provide a positive experience for users: Traditionally, users distrust visual communications and find them difficult to use. Putting our experience into practice, Managed services make systems reliable and optimize their use.

Future Visual Communications
According to Cerezo, There will be a significant rise in managed video solutions in the coming years and as organizations finalize their video and sustainability strategies, will need support from an experienced partner to ensure technology adoption and return on investment.

“Business models are becoming more complex and clients are opting for customized models”, Cerezo explained, which has also pointed out that considerable changes are taking place when it comes to deploying visual communications solutions, which means that customer needs will also change..

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