Chanel uses augmented reality applications to promote its new watch collection

The fashion brand Chanel has its own line of watches and now offers the possibility of using augmented reality technology that allows you to try on its new collection of J12 watches through a new application for iPad and iPhone.

French fashion brand Chanel is boosting its J2 watch collection through a new app for iPad and iPhone. The app shows details of the J12 collection including details of the Marine, Retrograde Mysterious and Crhomatic, and allows the consumer to try on the watches virtually using an augmented reality feature. This application is available free of charge in the Apple App Store.

Rick Singer, President of GreatApps.com, has commented that “Chanel's strategy is to use applications as a way to attract additional attention to its product, Well, many people don't know that Chanel makes watches.. Having an app for the J12 collection helps you stay in the spotlight, since most luxury companies now have applications”.

The application
The home page of the application displays the three watch models, each with its own section. Sections display collections in giant, screen-filling images and include a boutique finder, an individual video of the model, a watch to see the movement of the hands and the possibility of sharing it with friends via email or social networks. Additionally, iPhone users can use the augmented reality feature to try on the watches virtually.

An important aspect of the Chanel J12 application is the amount of information it offers to consumers. As they will surely spend thousands of dollars on these watches, Consumers appreciate knowing every reason why their products are so expensive.. Besides, if Chanel wants to maintain its place in the world of watches, An application like this is very necessary since its competitors already have this type of additions.

Rick Singer added: “It's a great idea that Chanel has an app for this collection, since it is competing in the same space with important watch manufacturers such as Rolex, Cartier, Piaget y Chopard, just to mention a few. The more people know that Chanel makes watches, The more they will increase brand awareness in this space”.