Sony's original immersive 3D mapping experience to promote the PlayStation 3

No special effects or post-production work, without any cuts and in a single take, Sony has used an amazing halfway between artistic creation and 3D immersion mapping for the promotion of the PlayStation 3 and its peripherals.

The technique known as 3D mapping has spread in the advertising field with all types of outdoor exhibitions that form enormous viral pieces.. Music and images serve as a perfect showcase to show the benefits of a product to the masses., almost always related to electronics.

Mostly these are exhibitions in large buildings where all the potential previously built in software and launched with the projector can be shown.. It is a method that allows points to be drawn in three dimensions on a two-dimensional plane.. The laser scans the surface of the façade and launches 3D projected images on it.

Sony aims to revolutionize this experience through the Playstation Move camera, with which several spots have been filmed that recreate surprisingly real scenarios. The videos have been made in a completely white room in which solid objects are combined with digital fantasy, and some actors who use invisible threads and other tricks to make this experience even more fantastic.

The curious thing about the project is that the filmmakers recorded the sequences using the PlayStation Move camera, without applying post-production effects and filming them in a single take, tracking projection screens in real time, getting the viewer to participate in the immersion of the piece achieved, also offering you fully interactive real experiences.

[youtube]http://www.youtube.com/watch?v=VrgWH1KUDt4[/youtube]

[youtube]http://www.youtube.com/watch?v=N_cKsOe7hLI[/youtube]

[youtube]http://www.youtube.com/watch?v=HQ1KaYEBe5U[/youtube]