WHEREAS 2026: Samsung transforms its screens with stunning 3D images and a comprehensive value proposition

With a comprehensive vision of the hardware business, software and services to deliver a complete value solution, from consulting, design and pre-sales to the final support of the project and after-sales, the proposal of Samsung in Barcelona it also has its own name in innovation that advances the future in immersive commercial screens with Spacial Signage as a reference.

depth and 3D dimension of any image in one 85” digital screen, It is one of the great innovations that focuses the participation of Samsung in WHEREAS 2026, starring Spatial Signage, that captures the visual attention of professionals, without the need for special glasses or separately created 3D contento, who come to its large space in the contest (3F500) to enjoy this experience.

Samsung Spatial Signage transforms the content of a standard digital screen (At the fair it is shown in an 85” unit, now available) in shocking 3D images that do not go unnoticed in the commercial environment in which it is used, con new content creation features driven by AI through VXT con True 3D Enhancer, making it easier for companies to manage content, adjust 3D effects and monitor equipment remotely.

This is what he points out SW Yong, president and director of visual display at Samsung Electronics: “in commercial environments, Integrating screens and content solutions is increasingly key. Spatial Signage, the 3D solution without glasses, along with VXT's new AI-based features, “They allow us to offer a more integrated approach to immersive commercial displays and help companies create engaging experiences in all types of professional environments”.

With the integration of the Samsung's patented 3D plate technology, next to a Improved edge-lit LCD panel, the screen creates a feeling of spatial depth, so that the content maintains the sharpness of the 2D images and adds 3D depth natural looking, without the need to use special glasses or generate specific content.

The immersive visual effect of the screen quickly attracts attention, so it turns out a ideal and impactful solution in retail and luxury trade, museums or entertainment environments, since this three-dimensional content encourages attention and interest when carrying out key promotions or with relevant information for the user.

From the technical point of view, the new 85” Spatial Signage model on display at the Samsung stand at ISE 2026, to which Versions in 55” and 32” will be added soon, more suitable for shelves in stores or similar, displays real-size images with a 4K UHD resolution (2.160×3.840p) y vertical format 9:16, ideal for brands and spaces to offer contents with 360º rotation, including front views, rear and side of products or scenes.

Samsung Spatial Signage 85” incorporates the Quantum processor of the company, making it easy to scale to 4K UHD resolution, color mapping 16 bits and dynamic HDR optimization. All this results in a higher level of detail, smoother tonal transitions and consistent color reproduction on screen, even in intense or complex lighting conditions, thanks to its anti-reflective panel.

In addition to ease and flexibility, Spatial Signage's improved LCD panel for spatial depth and edge lighting, has a ultra-thin design, with a profile of only 52 millimeters thick and of 49 Kg. of weight, allowing you to create even prints up to one meter deep on the screen.

Precisely this ultra slim profile fits perfectly with the Slim Fit wall mount, for use as a conventional digital signage display, with clean, space-saving installation in various environments, without the bulky showcase-type structures common in this type of solutions.

AI-based content creation

Integrated into the software platform Samsung Visual eXperience Transformation (VXT), which was presented two years ago worldwide also at ISE, Another novelty of this edition is the AI Studio content creation app, Developed to simplify content production for all signage connected to this system.

AI-based, This application is designed to convert static images into videos ready for use in digital signage, without the need to use external tools or perform manual configurations. Besides, content created with VXT AI Studio automatically adapts to Spatial Signage, adjusting elements like shadows, margins and backgrounds to achieve more realistic and balanced images, suitable for different commercial environments.

Boost for large format commercial screens

With an ever-widening range of large visual solutions, Designed for high-impact business environments, Samsung goes one step further and presents its advances in microRGB signage, with the 130” QPHX model, which was shown a few months ago in CES 2026 to the residential market ultrapremium.

Samsung QPHX is the screen with most advanced microLed technology so far from Samsung for corporate use, in which it combines a microscopic RGB Led with micro RGB AI Engine Pro to offer particularly vivid color reproduction and optimal image quality in a slim format, to create immersive large-format visual experiences in luxury stores, lobbies, showrooms, meeting rooms, etc.

A team also has a prominent space on the stand. The Wall All-in-one, which is displayed in a size of 108” (model MMF-A), with 2K resolution. Like previous models in this range: 146” in 2K and 4K; 136” inches in 2K and 110” in 2K), This new equipment reduces and simplifies installation time compared to traditional LED murals..

Depending on screen size, Assembly can be completed in as little as two hours, Although the 108” The Wall model incorporates a more compact design, with split panels, which makes the installation of a large LED screen as efficient as mounting two LCD devices, instead of a full Led wall.

e-Paper color technology: efficiency and sustainability

Samsung's commitment to offering reliable equipment, efficient and with maximum sustainability and durability has a clear exponent in the Color e-Paper technology, with the model of digital ink and slim design and light EMDX in 13” and 32” formats, in addition to the prototypes in 10” and 20” sizes shown at the stand, indicated for hospitality and retail.

Another novelty for the retail and exhibition environment is a transparent microLed display case, currently as a prototype, which combines a high gloss of 600 nits with no less considerable transparency of the 65%, something that until now was difficult to achieve.

Collaboration with Cisco and Logitech

With the aim of creating immersive meeting spaces, collaborative and efficient, no complex setups with multiple visual equipment, Samsung provides its large format screens Smart Signage 4K de 115” (model QHFX) y The 146” All-in-one Wall in 2K resolution, who have just obtained compatibility certification with collaboration devices from Cisco.

This certification, Based on a rigorous and demanding Cisco testing program to ensure video interface reliability and image quality for video conferencing environments, is added to that already obtained with the range Samsung QMC and places The Wall All-in-one screen as the first Led screen in the world to receive it so far.

These screens can be managed from the platform Cisco Control Hub and are safely integrated into different meeting and collaboration spaces, which contributes to improving quality and productivity in these spaces, as well as to facilitate its management by IT teams.

Added to this announcement is also that of a new collaboration with Logitech and its video conferencing systems, why the series Samsung 4K Smart Signage QBC becomes part of Microsoft Express Install para Teams Rooms, to set up meeting rooms quickly and cost-effectively.