Telefónica installs a dynamic marketing channel in its new headquarters in Buenos Aires

On the occasion of the inauguration of a new headquarters in the Technological District of the city of Buenos Aires, Tgestion, the business process outsourcing company of the Telefónica Group, has installed onthespot's dynamic marketing service in the new building.

Tgestion, business process outsourcing company Telefónica Group, has inaugurated a new headquarters in the Technological District of the city of Buenos Aires, located in Iguazú 341, from the traditional neighborhood of Parque Patricios. With an investment of more than 64 million pesos, It was designed and built considering the latest trends in shared spaces or “coworking.”, that allow you to take advantage of the advantages of the integration and constant collaboration of work teams. They will work in the new headquarters 550 people who were previously dispersed over more than 7 buildings.

The new building was inaugurated in an event attended by the Minister of Economy, Amado Boudou and the head of government of Buenos Aires, Mauricio Macri, who were received by the president of the Telefónica Group in Argentina, Luis Blasco Bosqued and the general manager of Tgestiona, Juan Carlos Lannutti.

To promote internal corporate communication with employees, Tgestiona has opted for the dynamic marketing service of onthespot, a screen that displays corporate content of the building and welcome, and for the piped music service to liven up the workers' stay in the gym while they perform physical exercise.. So, These services become a powerful tool that allows you to promote and maintain direct communication with employees., also contributing, not only a modern and attractive image to the building, but also to those who visit.

The solutions implemented by onthespot cover the entire life cycle of a dynamic marketing project with a 360º solution: from the initial consultation, device selection and implantation, until development, production and comprehensive maintenance of the communication channel, thanks to a single proprietary technological platform capable of managing the operation of the service in a centralized and efficient way.

onthespot's dynamic marketing and background music services are part of a wide catalog of solutions designed to activate the point of sale. Through its own technological platform, onthespot offers digital communication services and audiovisual content, that allow companies to communicate effectively with their customers and employees at all points of relationship, enriching and improving your experience and increasing profitability.