Coolway manages the digital information of its new store in London with AraCast

The Valencian shoe and accessories company Coolway has opened a new store in London, on the shopping street Oxford Street. All content broadcast on the digital screens distributed throughout the establishment is managed with Tecco's Aracast system.

The Spanish firm specialized in footwear and accessories Coolway has just opened its first store in London, which will be its flagship in the British capital, on one of the most central streets in London, specifically in the number 153 the Oxford Street. The space has more than 400 square meters and aims to become an essential place for all lovers of design and “cool” things..

Photocoolways have been installed on the ground floor; photocall spaces that allow customers to take photos and be part of the current campaign that is shown as advertising for the store itself, like an authentic model.

The snapshots taken in the Photocoolways feed the screens present in the store that are found in the windows and in the checkout area, and can be uploaded to the user's own and Coolway's social networks to generate exchange and turn the consumer into the protagonist. This original billboard thus demonstrates the footwear chain's affinity and interest in online media., essential to communicate with the young-at-heart target they are addressing.

The contents of this photocall, as well as those of promotions, advertising, etc, that are presented both on the interior monitors and on the video walls at the entrance/showcase, are managed through the Aracast suite of Tecco. The solution includes control modules, monitors on/off, network and web monitoring of players in real time.

The most notable features of this configuration are the total control of the content from Coolway's headquarters in Valencia, control of the status of each of the players in real time, which allows detection of both content and technical errors in real time and the on/off of monitors for energy savings.