Grupo Eñe created an interactive Christmas tree for Paypal

PayPal, eBay group company specialized in online and offline payments, has had the collaboration of the Grupo Eñe de Comunicación agency for the development of its Christmas campaign, which consisted of a Christmas tree installed on the esplanade of Nuevos Ministerios that mixed the physical world with the digital world to share the Christmas messages of its clients with the rest of the people.

Bridging the digital world and the real world, The Madrid agency Grupo Eñe created an action for its client PayPal that invited everyone to do something big this Christmas. For this purpose, an application was designed for the PayPal website where messages could be sent to an interactive tree., where more than 20.000 people left their Christmas greetings.

He 7 December, in the Plaza de Nuevos Ministerios, The Interactive Christmas tree was lit with all the messages received. It was the beginning of an event that during 2 weeks received hundreds of people. And, in addition to the interactive tree with projections and video mapping, It had the first mobile showcase ever made in Spain.

Through QR codes, people could do their Christmas shopping, where his gifts were also gifts for others, because the 10% to the social work of caritas. An action that had great impact in the media, and where people lit Christmas every day. In the same space they could take photos to be part of the tree and congratulate everyone.