Comfersa installs four new large format video walls at the Atocha station

Comfersa has installed four large-format video walls on the Cercanías platforms of Madrid's Atocha station to provide coverage to more than 10 millions of travelers who use this station for their daily trips every month.

The Cercanías area of ​​the Atocha station has four new video walls of Comfersa manufactured with state-of-the-art environmentally friendly materials. With these screens, Comfersa reinforces its Dynamic Digital Advertising circuit at the railway station, composed of 103 horizontal screens, 8 touch supports and two video walls of 7×4 monitors 46 inches and 3×3 of 46 inches too, to which we must now add the four new ones installed in Cercanías.

These new large screens – two of them 4×4 46” monitors and the other two 2×2 46” monitors- They have been manufactured with state-of-the-art environmentally friendly materials., that guarantee high image resolution with low consumption. Most of its components are recyclable and its technology allows images to be viewed from any angle with maximum clarity and without any distortion..

Different video zones can be created, or alternate video with a static image of the logo to increase the effectiveness of brand recall. Both video walls have directional sound.