JCDecaux installs three new video walls at Barcelona airport

The outdoor advertising company JCDecaux has equipped three new video walls – one of which is 54 and two of 5 Full HD screens 46 Inch- to Barcelona's El Prat airport that come to complete the group's digital circuit at the Catalan aerodrome.

JCDecaux has installed three new large video walls in high-traffic areas of Barcelona airport. The largest of the three is installed in the sword area of the Terminal 1 and is composed of 54 Full HD screens 46 inches each. With more than 32 square meters of surface area, it is the largest digital medium present in a national airport. The area allows to impact both arriving and departing passengers.

In addition, This commitment to digital advertising has been reinforced with the inauguration of two video walls made up of five Full HD screens of 46 inches each. Both supports have been located on each of the stairs leading down to the Sky Centre from the check-in area, which means practically achieving a 100% visibility in terms of departing passengers.

In reference to this new facility, Luís Álvarez, Commercial Director of Airports at JCDecaux, he pointed out: "The inauguration of these video walls is a great pride for JCDecaux Spain and for the group in general. The result has been unbeatable and demonstrates the company's excellence as the world's No. 1 in outdoor communication".

The installation of these brackets joins the 22 screens 70 inches installed at the Catalan airport from 2009, in what was a pioneering initiative in Spanish airports.