Panasonic will show its expanded range of products for new market segments at ISE

Panasonic will take advantage of its presence at the next edition of the ISE fair in Amsterdam (Pavilion 1, stand 1H56) to publicize its range of products to new market segments, entre los que destacan los proyectores Short Throw con los modelos TW230 y TW231R, as well as the Ultra Short Throw projectors with the CW230 and CX200 models.

Panasonic has announced that it will have a greater presence than ever at the ISE fair 2012. The company has decided to increase the size of its stand this year 400 a 650 m2, in order to show the reinforced range of products it offers to the market.

And Panasonic has also decided to enter the mid-range and low-end market segments with a complete line of products.. Yojiro Matsubara, director of the business unit of the Japanese firm in Europe, has commented: “We are willing to introduce products such as projectors with an affordable entry price, short distance units for use with interactive whiteboards and machines for cost effective installation. We have already introduced new LCD-based units to the market during the year 2011, and this line will be expanded into a full range. We will present more than 25 models at competitive prices until April 2012”.

The first products that support the company's new strategy are the Short Throw projectors; TW230 and TW231R models, as well as the Ultra Short Throw projectors; CW230 and CX200 models. The first ones have an integrated interactive function (TW-231R), and the seconds with an ultra-short focus lens with a throw ratio 0,19:1 (CW230). These will be followed by many other innovative new products in the portable projector categories., for installation and system.