Nissan proposes an original campaign that combines outdoor advertising and digital technology

The OMD advertising agency has coordinated an innovative advertising action to promote the Nissan Qashqai that proposed a combination of outdoor advertising and digital technology at the Madrid and Barcelona airports..

The new campaign developed by the automotive brand Nissan to promote the Nissan Qashqai has proposed a fun experience combining outdoor advertising and digital technology. It was a space where travelers could take a photo and then characterize it in the purest style of the famous illustrator Mcbess.. The chosen locations were the airports of Madrid and Barcelona..

Travelers who approached the Qashqai space were able to interact from an iPad with an application designed so that, through a large gallery of images, They could personalize their face with the unmistakable style of the illustrator. In addition to this app that can be downloaded for iPhone and Android, from the same iPad, There was the possibility of sharing the photo through different options, as well as personalize the Facebook profile and show yourself as the new icon of the most Qashqai side.

This action carried out by the hand of OMD was preceded with a marquee campaign. Pedestrians were surprised by the authentic flash embedded in the image, belonging to one of Mcbess's illustrations, of a photographic camera.

See video of the action here.