Digital Signage Expo 2012 showcases the latest digital signage technology

The Las Vegas Convention Center (EU) hosts a new edition of the Digital Signage Expo, the largest international fair and conference dedicated to digital signage, interactive technology and DOOH networks, which is celebrated between 6 and the 9 March.

Digital Signage Expo 2012 (DSE) will present the most advanced technology in digital signage, interactive technologies and digital-out-of-home networks between the 6 and the 9 March at the Las Vegas Convention Center. The DSE New Products Pavilion will feature dozens of new and innovative products that attendees will have the opportunity to see first-hand.

This digital signage event stands out especially for the cycles of conferences and training seminars that year after year allow digital signage professionals to, advertising and communication at the point of sale, learn new strategies and share successful experiences. In this sense, DSE 2012 will have a Program of Special Interest Seminars specifically aimed at end users in the retail sector, restaurants, corporate and transportation communications.

inside this space, el Platt Retail Institute (PRI) organizes an educational forum on digital signage strategies in retail: PRI´s 2012 Retailer Education Forum, that will show aspects of multichannel marketing, how to optimize the use of technologies at the point of sale, and how to position and sell these new digital spaces in retail to brands. The sessions also include some keys to interactivity in retail., as well as the development that digital signage is having in some of the main European retailers. The professionals who teach the seminar come from companies such as Starcom, Metro, Popeye, University of Florida, AT&T, Best Buy, among others.

Besides, Digital Signage Expo 2012 is going to offer a program of free workshops around 42 topics related to digital signage, interactive technology and digital out-of-home, as well as a series of pre-show seminars that will offer a global perspective on the digital signage sector, NFC technology (Near Field Communication) o best practices in the development of content based on digital networks for both consumers and employees of commercial establishments.