The LAE Channel reaches 8.500 screens

After its last phase of implementation, the State Lottery and Betting Channel (LAE) It already has a total of 8.500 screens and more 1,8 million daily viewers, which consolidates it as the largest dynamic marketing service in Europe.

LAE Channel, the digital outdoor network created by Loterías y Apuestas del Estado in its network of administrations spread throughout Spain, already has 8.500 emission points in the 100% of the Spanish provinces. This means that, thanks to this channel audited by Estudio General de Medios (EGM), An advertiser can obtain coverage of the 32% in a much more competitive way than with other conventional channels.

Las 8.500 screens installed throughout the entire network of administrations in Spain have become a powerful communication channel that brings information closer to both the commercial network and customers. According to the EGM, Canal LAE has become the leader in the category of urban digital channels, thanks to the great variety of content it covers: from information regarding awards, lotteries, bets, etc, as third party advertising, the integration of news from the EFE agency via RSS or the retransmission via streaming of the Extraordinary Christmas Draw. Thanks to the onthespot technology platform, The LAE Channel has the ability to program by segmenting the content based on the schedule, autonomy, city ​​or, even at the individual screen level. Management is carried out from the headquarters, monitoring in real time and remotely updating the contents of all the circuit screens.

In total, nearly 3.000 Spanish towns have the presence of at least one Canal LAE screen. A capillarity that no other outdoor circuit is capable of offering throughout Europe and that allows it to be remembered for 1.833.000 viewers every day. Besides, thanks to the internal structure of Lotteries and Betting, more than 4.000 of these screens are located in mixed establishments. That is to say, establishments that, in addition to being a LAE point of sale, are dedicated to other activities. In total we are talking about more than 1.600 bars and cafes, 1.200 stop the 500 newsstands.