Albert Baranera, BlueStar's new president and chief operating officer for EMEA

The company specialized in innovative solutions for the distribution of Point of Sale products (POS), Radio Frequency Identification (RFID), Automatic Identification (AIDC), Card and Security (ID), digital signage and mobile products, BlueStar, has announced the appointment of Albert Baranera as the company's new president and general director for Europe, Middle East and Africa.

BlueStar, ADC solutions distributor, mobility, point of sale, RFID, digital signage and security technology, has appointed Albert Baranera as president and CEO of BlueStar for EMEA. Until now, Baranera held the position of Vice President of BlueStar Distribution for Latin America and Southern Europe..

Steve Cuntz, president of BlueStar, has stated that “Albert Baranera has demonstrated his ability to manage the consolidation of BlueStar's operating units in Latin America and Southern Europe. I strongly believe that his management and leadership skills will accelerate BlueStar's efforts in the EMEA region to provide resellers with important channel programs that increase sales., marketing opportunities and value-added services”.

For your part, Baranera has commented that “It is a privilege to lead the implementation of BlueStar's value-added distribution concepts in the EMEA region.. Our domestic resources combined with our global strength will be key to facilitating interaction between manufacturers and the channel.”

Albert Baranera will be responsible for overseeing all operations and development of the BlueStar facilities, not EMEA, including places in the Nordic countries, Spain, France, Germany, Portugal and the United Kingdom.