Christie partners with Crystal CG on new BIE center

Christie has partnered with digital solutions provider Crystal CG as the exclusive corporate partner of the new International Exhibition Bureau center (BIE) which opened in Paris last 27 July.

Christie has reached an exclusive agreement with Crystal CG to supply innovative display solutions for the new multimedia information and exhibition center of the Bureau International des Expositions (BIE) in Paris (France). The Center, a collaboration between Crystal CG and the BIE, and financed by 100% by Crystal CG, will be dedicated to the history of world exhibitions. It will house a permanent exhibition highlighting the achievements of the BIE, Presented with Christie's latest cutting-edge multimedia technologies. It will also have meeting rooms to discuss exhibitions and large-scale events., and a comprehensive digital research library for delegates, academics, students and future organizers of the Expo.

Crystal CG is a major Christie partner in China and the official digital imaging service provider of the Olympic Games. 2012. As a corporate partner of the BIE Center, Christie will provide a wide range of advanced digital displays including the award-winning Christie MicroTiles in the reception area, as well as projectors throughout the facility, including the exhibition area, meeting rooms and an immersive first-person experience area.

Kathryn Cress, Vice President of Global and Corporate Marketing at Christie, has pointed out: “As a result of the very successful collaboration between Crystal CG and Christie at the Qing Ming Festival at Shanghai Expo 2010, Christie was granted the opportunity to partner with Crystal CG at the Center, and therefore work more closely with the BIE. “It is a great privilege for Christie to be the exclusive corporate sponsor and play an important role in the development phase of many key international exhibitions that will have great impact internationally.”. Cress added that Christie is well positioned to collaborate with Crystal CG and the Center, as Christie has been a major supplier of displays and projectors for large-scale events such as the Shanghai World Expo 2010 y, most recently, Yeosu Expo 2012.

For your part, Pascal Deseure, CEO of the Crystal CG BIE Center, has indicated that “both Christie and Crystal CG are pioneers in visual solutions with extensive experience in the industry. As partners, We look forward to demonstrating the power of visual technology to convey messages from event sponsors and host cities on a large scale., and play a key role in the continued success of the BIE, the intergovernmental organization in charge of all the world's exhibitions”.

Finally, Vicente González Loscertales, secretary general of the International Exhibitions Bureau, has assured that “the BIE is delighted with this innovative space provided by Crystal CG in the heart of Paris. This showcase is a great opportunity to present and inspire world-class ideas to candidates., organizers and participants through Christie’s cutting-edge visual solutions”.