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Natura creates a virtual makeup mirror using augmented reality

Many brands are trying to create virtual fitting rooms to promote their products., but in most cases these suffer from a certain lack of realism. In Brazil, the cosmetics brand Natura has achieved, gracias a la agencia ID\TBWA, create a mirror with which Brazilian women can do makeup tests in a totally realistic way without staining their skin.

Brazilian cosmetics brand Natura, by the agency ID\TBWA, has launched an innovative campaign that leverages augmented reality technology to offer women a convenient way to try its products. As published by the magazine Informa BTL, what they have done is install, in the bathrooms of a popular restaurant in Sao Paulo, a mirror equipped with Kinect technology that offers a virtual sampling experience of the Natura Una makeup line.

The touch-sensitive screen is connected to a Kinect camera and allows potential consumers, using augmented reality, Try the entire makeup line using your hands directly on your skin without getting your face dirty.. The campaign will be available until 19 of August.

[youtube]http://www.youtube.com/watch?v=u28pg1cBlv8[/youtube]

By, 8 Aug, 2012, Section: Augmented Reality

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