Total Immersion unveils a virtual fitting room using augmented reality at IBC

Total Immersion, company that merges the virtual world and the real world by integrating real-time interactive 3D graphics into live video download, will present at the IBC fair 2012, which is celebrated from 7 al 12 September, inside the Intel Experience booth, a demo of AR Virtual Dressing Room, a solution that uses augmented reality to allow consumers to try on clothes virtually.

The company specialized in augmented reality solutions Total Immersion will show an evolution of the online shopping experience at the IBC fair in Amsterdam. Those attending the reference event within the broadcast sector who visit the exhibitor Intel Experience will witness an AR Virtual Dressing Room demonstration, a digital shopping solution that uses augmented reality to allow consumers to virtually try on different types of clothing and accessories in a personalized shopping experience. AR Virtual Dressing Room can be integrated into home shopping experiences, as the retail shopping model changes and the lines between physical and digital continue to blur, transforming the way today's consumers shop.

Total Immersion offers exciting AR business solutions to the market; the connected digital living room environment is the next frontier. The D’Fusion Studio Augmented Reality platform (AR) from Total Immersion uses the Intel Atom CE5300 media processor, Powering the Next Generation of Core Platforms, to offer 3D AR solutions through high definition televisions.

Bruno Uzzan, co-founder/CEO of Total Immersion, has explained: “Augmented reality will soon transform the daily lives of people around the world, through the power of the digital living room. Total Immersion is harnessing the power and impressive graphics capabilities of the Intel Atom processor to deliver these revolutionary solutions directly to consumers.. La AR Virtual Dressing Room, offering a completely personalized and private online shopping experience, It is another example of how it drives innovation”.