Barcelona becomes the capital of trends in personal aesthetics with Sono

Schwarzkopf Professional has celebrated in Barcelona, for the first time in Spain, el Essential Looks World Tour, a unique occasion for all hairdressing professionals in which the new collections have been presented exclusively to the entire world, and Sono, company specialized in audiovisual services, has collaborated in the installation of audiovisual equipment.

Fira de Barcelona has hosted the most important professional styling meeting in the world, Essential Looks World Tour, event that has been celebrated for fifteen years and that has brought together 3.500 professionals of more than 40 countries to discover the hairdressing trends of the Autumn-Winter season. After the parade, in the same location as the parade, A celebration party took place that lasted until the early hours of the morning.

The event organizing company, Schwarzkopf Professional, has entrusted to I am the audiovisual services of both the parade and the final party. This was responsible for the rental and installation of video equipment, sound, lightning, estructura grand support, sending live signal via streaming, recording/broadcast, stage decoration and back stage area, as well as the coordination, production and technical assistance of the event.

An impressive circular stage with three catwalks has been the place from which cuts and changes of looks have been carried out live in which the well-known Barcelona stylist has collaborated, Salva G. El broche final al Essential Looks World Tour 2012 Roger Sanchez put it, one of the most recognized DJs on the world music scene, accompanied by a visual spectacle by the vjs of Videocratch and Output Vídeo, and a performance by the Ibizan group Foc i Fum.

Among the technology used by Sono:

• Projection to 3 main screens, on stage, of 5.2×3 meters each, with projectors 20.000 Barco FLM HD lumens
• 6 Sanyo Projectors 12.000 lumens used for 3 video mapping located at the end of each of the walkways.
• 12 Sanyo projectors 10.000 lumens for projections on string curtains, through projection rebound on mirrors installed at the foot of walkways
• Realization to 6 HD cameras + 1 Steady cam
• Sending signal via fiber optics
• Pavilion sound system with Nexo Ps10, Nexus Ps15, Meyer, UPM-2P y 650P, inter alia.

[youtube]http://www.youtube.com/watch?v=t7CxLl_y5TA[/youtube]