Digital signage is becoming increasingly relevant in hotels

La American Automobile Association (AAA) recently updated its Diamond Rating System for North American hotels to include digital signage as part of the evaluations of the establishment's environment and access to its services..

The implementation of digital signage in hotel facilities is one of the new factors included by the American Automobile Association (AAA) in its new parameters for evaluating the quality of hotels in its Diamond Rating System, covering properties in the United States, Canada, Mexico and the Caribbean.

The organization has reviewed the evaluation guide with which it assigned a grade of 1 a 5 AAA diamonds to hotels in North America after thorough inspection. The new guide includes, among other changes, the inclusion of digital signage equipment and self-service kiosks, as well as the impact of these devices on the hotel environment and access to its services., as an important point to take into account.

Michael Petrone, AAA tourist information development director, He explained that this change is due to the fact that travelers' expectations are constantly changing., as well as industry capabilities, Therefore, the update of the evaluation parameters must reflect these changes and the new needs of users..

The new guidelines will continue to emphasize guest comfort and satisfaction while recognizing greater flexibility and differentiation in how hotels achieve this goal.. For example, Hotels can incorporate recreational or artistic self-service elements such as check-in kiosks, interactive touch screens or digital signage in social areas, the association has pointed out. At the highest qualification levels, Service levels have been updated to include a more creative approach to personalized customer experience.