Advertising at the point of sale takes a new twist in the Privilege room in Ibiza

The Famori interactive engineering laboratory has installed an interactive bar at the Privilege nightclub in Ibiza that presents different effects with customer contact.

The Burn energy drink brand has chosen Famori as a provider of an interactive bar that is used as an advertising medium in the Privilege nightclub in Ibiza. Through this interactive bar, of 6 meters long, Consumers can create spectacular visual effects delivered by the Coca Cola-owned brand, What do you use to promote your product?.

The Privilege room has been characterized since its inception by offering high quality shows where special effects, lights and sound, play a primary role. On the other hand, The decoration of the nightclub is meticulously cared for and personalized according to the theme of the night.. During the summer months, parties are organized seven days a week. Among these elements of lights and colors, nothing better than a bar that responds to the movement of the public with striking motifs to provide more glamor., if possible, to the place.

The effect is achieved by projecting the interactive system on a bar, which is the union of several connected interactive tables. It can be applied through frontal projection or rear projection. Frontal projection is achieved by installing the projector and motion sensor on the ceiling, with a smooth, matte white projection surface. Rear projection requires that the projectors be placed inside a structure (table/bar), the projection surface being a foil or rear projection screen (protected with a methacrylate).

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