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Lil Wayne presents his new streetwear brand with 3D mapping on mannequins

Rapper Lil Wayne has chosen a striking way to launch his new skateboard clothing line, "Trickfit", at the disco 1 Oak Nightclub Las Vegas (EU), using innovative 3D video mapping technology on mannequins designed by Pearl Media.

The developer of immersive 3D projection experiences, interactive showcases and large-format outdoor campaigns, Pearl Media, has carried out a 3D projection on mannequins for the presentation of the skate clothing line launched by the American rapper Lil Wayne. The mannequins were used at the launch of Lil Wayne's new Trukfit collection, made the past 20 of August in the 1 Oak Nightclub del The Mirage Hotel & Las Vegas Casino (EU).

Leveraging 3D projection mapping technology and using mannequins as a projection surface, Retailers have a new and innovative way to display clothing collections. The mannequins' outfit can be changed in a matter of seconds, whether at a fair or in a shop window.

This technology not only creates a spectacle that attracts consumers to see the new clothing line, It also revolutionizes the traditional storefront experience and creates a lasting impression for the consumer.. With this technology, Retailers have the ability to display more products, more options and more clothing combinations, while streamlining your operations. Clothes can be placed 'in situ'’ or in front of a wide variety of backgrounds.

[youtube]http://www.youtube.com/watch?v=u2VosK87ozw[/youtube]

By, 27 Aug, 2012, Section: Infrastructure, Projection, Dynamic advertising

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