Falabella installs innovative digital fashion catwalks in its stores in Lima

The Chilean retailer Falabella has equipped two of its clothing stores in Lima (Peru) with digital signage screens that allow customers to enjoy the details of fashion with the glamor that characterizes a catwalk.

Observing possible combinations of clothes without necessarily having to try them on is now possible thanks to a modern system called “Virtual Catwalk” that has arrived at the Saga Begonias stores in San Isidro and Saga at the Jockey Plaza shopping center in Lima (Peru), belonging to the Falabella holding company. This is a new digital signage proposal that allows users to pay attention to the designs., accessories and clothing combination alternatives on a screen that generates the feeling of being on a fashion catwalk.

This initiative, developed by Terra Networks Peru, seeks to bring innovation to stores and provide customers with a range of options and variations to choose their garments and detect their details., all in latest generation terminals.

Technology in favor of fashion

Virtual gateways are possible thanks to a system made up of 55-inch vertical screens.″ double sided, that work through software dedicated to uninterrupted video transmission. For this, a first-generation program for digital signage is used with the mission of giving real importance to the user experience and integrating them into the new digital scopes..

The objective of these screens is to inform, entertain and achieve brand objectives; but always looking for interaction with the user public. This system can also be applied to mobile devices through QR codes.