The transformation of the retail banking experience with digital signage

Many banks today are investing in digital signage as part of branch renovation in an effort to transform the banking experience into the modern and innovative experience that customers expect..

Banks are transforming their branches from traditional service centers to attractive retail destinations to attract and keep customers. Digital signage is a key element in this effort, as it provides business intelligence to help banks deliver key messages and targeted offers to interested customers. Digital signage allows banks to collect demographic information, gauge public interest, relate messages to operations in a bank and avoid concerns regarding customer profiles and privacy.

Supporting marketing objectives with digital signage

Banks are constantly innovating to adapt to changing consumer needs and an evolving competitive landscape.. To attract and retain customers, Many banks are transforming their branches from traditional service centers to attractive retail destinations. Digital signage based on Intel technology is part of this effort. Banks are promoting products and services in attractive ways by displaying rich and dynamic content developed by The Kane Graphical Group in digital signals integrated with technology Intel.

Messages can be easily updated electronically in all branches without additional printing costs, time and logistics. Even more, Content can be targeted specifically to consumers who are viewing the screen at a given time. Maybe the best of all, Sophisticated analytics software inside the screen is constantly measuring the effectiveness of messages, allowing banks to have a clear idea of ​​what works and what doesn't. Armed with this information, can adjust and improve messages for better return on investment (ROI).

Business intelligence through analysis

Business intelligence helps banks deliver key messages and specific product offers to customers who are most likely to be interested in them.. Digital signage based on the 2nd generation Intel Core vPro processor family and with built-in optical devices has the power to perform advanced anonymous video analysis (AVA). AVA captures audience measurements and can also deliver targeted ads based on demographic data such as age and gender, all while recording statistical audience data.

Digital signage with AVA contributes to digital marketing strategies:

• Collects demographic information and then offers targeted messages or other content to each bank visitor, increasing the power of marketing messages and targeted sales.

• Assess public interest by tracking how many people view each screen, the time each one sees it, and differentiates the audience based on sex, age and time of day.

• Uses collected information to correlate messages displayed and in-branch hires to inform marketing program planners.

• Avoid concerns about customer profiles and privacy, since AVA does not store images or collect personally identifiable information.

Displays with rich content

The technology behind the latest digital signage is exciting, proven and full of future possibilities for small and medium-sized banks with growth plans. But the success of digital signage depends as much on how much the content is updated as it does on how it is distributed..

The Kane Graphical Group has more than 40 years of experience in developing signage and strategic messages for the banking sector through all 'on-site' media. Now, working with Intel, The Kane Graphical Group offers retail merchandising content that also provides important business intelligence. The company's marketing objectives are met through:

• Known content. The Kane Graphical Group's extensive experience in banking merchandising offers a clear competitive advantage in the retail banking industry..

• Superior computing performance, with the ability to display high definition video and 3D graphics, while running AVA to drive content and gather business intelligence information.

• The ability to coordinate content across multiple interactive displays including video walls and tabletop configurations.

• Remote management features of Intel Active Management Technology (Intel AMT), a feature of Intel vPro technology, Help keep content up to date through multi-branch signage while reducing total cost of ownership (TCO).

• La Open Pluggable Specification (OPS) Intel helps standardize the design and development of digital signage devices and media players, simplifying interoperability.

Digital signage running on the second-generation Intel Core vPro processor family is designed to work without the need for added IT maintenance in branch offices.. This allows bank managers to focus on their business without having to worry about signage.. Remote management of digital signage involves:

• Lower maintenance costs and fewer visits to branches for updates, inspections and repairs.

• Displays can be programmed to turn off during hours of inactivity to reduce TCO.

• Bank customers get the branch experience they expect.

Incorporate digital signage to increase market share

Using technology-based digital signage in branch transformation projects does more than redesigning a bank lobby. Contributes to digital marketing efforts by gathering valuable business intelligence while delivering targeted messaging to bank customers.