Volvo uses an interactive digital signage campaign for the launch of its new V40 model

Swedish car manufacturer Volvo has launched an out-of-home digital campaign to promote the launch of the new Volvo V40. Created by EHS4D and produced by Grand visual, The campaign includes interactive and dynamic content that allows consumers to customize their own car model on interactive touch screens of 6 JCDecaux sheets and then see your creations displayed on these displays at bus stops and railway stations in the UK.

Grand Visual, a creative technology developer, has prepared a new interactive digital out-of-home campaign for Volvo. The campaign features Volvo's new V40 model using Volvo's network of interactive touchscreen displays. 6 outdoor sheets JCDecaux at bus stops and train stations across the UK.

The interactive campaign, created by the British marketing agency EHS4D and produced by Grand Visual, poses the following question: “Do you want to know more about yourself? The campaign interface allows participants to discover their personality by designing a Volvo V40 that reflects their individuality. Various options are provided through the interactive interface including color selection, the alloys, the interior, and the driving mode of the V40. Depending on those preferences, a unique and individualized V40 car profile that reveals the users personality type and a description based on the criteria you have selected. The final screen asks users to enter their name and email address for a chance to win the perfect test drive. “designed with you in mind” in sweden.

Encourage participation

Kylee Rush, from Volvo Car UK, has manifested: “Volvo's Scandinavian origins offer a unique opportunity to explore simplicity in design and creating vehicles that are designed around people. – and this campaign is a shining example of how we are bringing that to life. Allows people to easily interact with the new Volvo V40, and customize the car to your liking. The ability of consumers to individualize and refine their Volvo V40 to make their own decisions is clearly communicated”.

For your part, Jimmy Thompson, associate creative director at EHS4D, has pointed out: “The new Volvo V40 is for those who want to stand out from the crowd, so it's great to be able to use innovative means to express that idea. It allows us to be groundbreaking and create a great impact through a wide network. And no less important, we are able to capture the details of those who interact with the campaign”.

Finally, Dan Dawson, Grand Visual digital director, has highlighted that “This campaign makes the most of the medium by engaging passersby with one-on-one content at bus stops, where waiting times are high, and then dynamically supply your bespoke V40 creations to a wider audience across the UK”.

The concept of individuality has been created by EHS4D, The media campaign has been planned and contracted by Mindshare y Kinetic Fuel, while the campaign has been developed through Grand visual's Openloop platform.