Victorio&Lucchino incorporates Samsung SUR40 tables into its men's fashion stores

The Sevillian designers Victorio & Lucchino have opened a new men's store in Madrid where customers can analyze which garments best suit their preferences thanks to the technology of the Samsung SUR40 interactive table with Microsoft Pixelsense, which opens new possibilities in the retail trade of the textile sector.

Victorio&Lucchino has taken a revolutionary step in its customers' purchasing process by introducing the most advanced technology in its new men's clothing store in Madrid. The brand offers them the possibility of analyzing their needs and preferences to get the item that best suits their style.. For this, the company reason has developed an application for the interactive table Samsung SUR40, that customers can use in the establishment itself and that uses technology Microsoft PixelSense, that recognizes 52 touch points and proposes a vision based on interaction without the use of cameras.

“The use of innovative technological elements such as Samsung SUR40 with Microsoft PixelSense will increase the probability of achieving the most suitable product, which will improve the quality of the purchasing process for Victorio customers&Lucchino”, says Andreu Aspa de V&L, which adds: “Through Samsung SUR40, an innovative retail concept is transmitted, that integrates technology as a facilitator in the purchasing process”.

sensory experience: innovative purchasing process

Raona has been the company in charge of creating the application that responded to Victorio's Retail Innovation concept&Lucchino Man. Perfect connoisseur of Microsoft PixelSense technology, for its status as a Microsoft partner, Raona has designed an application that, based on an initial diagnosis of the client, ends up proposing the products that best suit your preferences.

“When we decided to focus on the needs and expectations of our target customers, We detected that many men need assistance in their fashion purchasing processes. Therefore, “We looked for a model that would allow us to convey set proposals to them with ease and confidence that the results will be aligned with their preferences and expectations.”, remembers Andreu Aspa from V&L. From Raona they accepted the challenge and, as Magda Teruel comments, Raona Team Leader and Project Director, “We wanted to give the shopping experience a more sensory touch”.

“Our proposal is based on two key elements: the PinPoint and the Canvas (the table), that is to say, “an initial diagnosis area and another for personalized ideation”, adds Andreu Aspa. Concretely, the PinPoint presents a graphic process in a tactile environment (MS Touch) that transfers a series of questions to the client in an extremely agile and intuitive graphic environment. Through your choices, The system is capable of segmenting customers and having a profile that allows it to start a “mix” process.&match” with the collection catalog to make proposals adapted to your circumstance. The second step in the purchasing process takes place on the table itself – the Canvas., that opens on the Samsung SUR40 screen the different options that have previously been selected so that the customer can combine them.

In this sense, The project has counted on the intense work of Raona, who has developed the engine for both Lienzo and PinPoint, implementing the categorization and advice algorithm that Victorio has provided&Lucchino integration with backend systems (ERP). “A team of four people has been in charge of all of this for five months., composed of a user experience and graphic design expert, an architect and two developers”, adds Magda Teruel.

Innovative technology

Samsung SUR40 para Microsoft PixelSense, Victorio's clients&Lucchino will have before them a device that can be used by several people at the same time and that includes the aforementioned PixelSense technology. Added to this is its interface 360 degrees, 1080p high definition, four speakers, a 40-inch multi-touch screen″ and a thickness of 4 inches.

“The launch of this initiative is a cause for celebration not only for Victorio&Lucchino, but also for the fashion industry. Having Samsung SUR40 in the store means achieving the perfect combination of design, innovation and technology. I am going to be the first and best user”, comments María Garaña, president of Microsoft Ibérica, which adds: “I want to congratulate our partners: to Raona for her great work and to Samsung because, one more time, has demonstrated its excellent capacity for innovation and leadership when developing the best devices in the technology industry. From Microsoft we want to thank Victorio for the opportunity that he has given.&Lucchino and demonstrate our enthusiasm for a project to which we wish the best of luck”.