Prainter Media will take to Digital Signage World 2012 your latest screen marketing solutions

Prainter Media, systems integrator company and provider of audiovisual solutions and interactive television systems, will present at the Digital Signage World fair 2012 its new point of sale products and the new version of Weox, your dynamic advertising content management application. All the new developments are aligned with the concept of screen marketing, screen marketing, that incorporates into digital signage the tools of effectiveness and impact in the development of the brand business, advertisers and retailers.

Prainter Media will participate in the Digital Signage World fair (Pavilion 10, stand XO16), solutions room for digital advertising and point of sale, that will be celebrated in the next few days 17, 18 y 19 October at the Madrid Fair – IFEMA, where you will display your point-of-sale products on various screen formats, así como la nueva versión de Weox, the own content management application in dynamic advertising circuits.

The new products designed for point of sale reflect Prainter Media's vocation to provide tools that combine software, hardware, communications and creativity in an effective mix when generating marketing results. The first of them is the solution for window displays that has already been installed in Vibo Viajes stores.. These are systems that mount large format screens (55 inches) with high luminosity technology (3 times more luminosity units than the equipment used until now) and high temperature resistant (until 105 degrees). The result is a perfectly visible element in any shop window., even in full sunlight and from all viewing angles, a solution that technological limitations had until now made it difficult to implement in Spain.

The second is a product based on tablets and Google Android technology that allows you to exploit the possibilities of smaller screen formats to generate interactivity with consumers at the point of sale.. In this line, Prainter Media will present solutions with interactive catalogs, customer service applications and linking store experience with social networks, currently in pilot phase for important clients in the fashion sectors, tourism and rest.

Circuit management software

Prainter Media has launched a new version of Weox, the company's own dynamic advertising management platform that currently serves 5.000 screens in the company's various projects, a company from the Pikolín Group specialized in digital signage and dynamic advertising. In this new version, the grid programming functionalities have been improved, which are now even more flexible and parameterizable, and allow content to be distributed point to point with greater speed. Besides, Functionalities adapted for small format screens are incorporated, touch screens and multi-screen networks. Finally, The core of the application has been enhanced to make it more autonomous and capable of making decisions on its own, improving the performance of the remote incident resolution engine.

As a novelty, An audience recognition application has been integrated into the Weox platform, that allows recognizing the profiles of users exposed to the communication of the screens, collect and measure quantitative and qualitative content exposure data, and segment advertising messages.