A Coca-Cola Zero DOOH campaign transforms users into makeshift secret agents 007

Coca-Cola installed a soda machine at the train station in the Belgian city of Antwerp that invited thirsty passengers to emulate the secret agent 007 and be part of a secret mission to get exclusive tickets for the preview of the new James Bond film, 'Rainfall'.

Coca-Cola Zero, the sugar-free drink brand of the American soft drink multinational, has taken its consumers to an agent-like experience 007. Under the motto 'Unlock the 007 what's in you', that sought to promote the latest film of the most famous secret agent, 'Rainfall', Coca-Cola carried out an action at the Antwerp train station (Belgium) where people approaching a soda machine to buy a drink, They immediately became participants in an unusual adventure.

The 'mission' began when the Coca-Cola machine asked for the name of whoever bought a drink. Once this information has been entered, they had only 70 seconds to walk through the train station, overcome a series of obstacles and meet the objective: get two tickets to the preview of the new James Bond movie, starring Daniel Craig. The test only became effective when the emulators of the 007 they achieved the last challenge: hum the soundtrack of the secret agent movies.

[youtube]http://www.youtube.com/watch?v=RDiZOnzajNU[/youtube]