Coca-Cola debuts a vending machine in South Korea that invites people to dance

Coca-Cola has launched an out-of-home digital advertising campaign in South Korea based on a 'Dancing Vending Machine', a concept that combines a large digital screen device, Kinect and a vending machine to invite passersby to follow a series of movements and dance steps to win bottles of this refreshing drink.

Coca-Cola has recently installed a new model of vending machine in a shopping center in South Korea. The device combines a Kinect motion controller Microsoft and a dance game, powered by a large screen depicting a popular K-pop band.

The vending machine rewards people who dance in front of it. Coca-Cola vending machine has Xbox Kinect technology (sensors and webcams) integrated that recognizes human interaction. The better they dance, more bottles of Coca-Cola will get.

The most interesting thing about this project is the innovative use of technology that is made to bring the fun (and the product) to people in an attractive way, interacting with the brand, having a good time and getting a free gift at the end.

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