Casio announces new digital signage business line in Las Vegas: Casio Signage

Casio has taken advantage of its presence at the International Consumer Electronics Show technology fair (CES), which takes place at the Las Vegas Convention Center, to publicize its new digital signage solution, Casio Signage, focused on helping brands and store owners attract new customers and increase visits at the point of sale.

Casio Computer announced at the CES technology fair in Las Vegas (EU) its plans to revolutionize point-of-sale and window advertising with the launch of a new digital signage business line: Casio Signage. The Japanese firm innovates in a new concept of attracting people to stores: a powerful tool to help brands and store owners gain a unique advantage over their competition and thus attract new customers.

Advertising at the point of sale has to capture customers' attention, also be interesting and relevant enough to invite them to experiment with it.. The Casio Signage business line has a revolutionary and innovative approach with optimal advertising tools and online showcase services to attract new customers and thus increase visits to the point of sale.

Casio Signage is a tool at the forefront of virtual advertising to captivate passers-by with a realistic-looking character that speaks to them from the screen. The screen itself actually has the shape of a customizable character in each case. Character appearance and voice can be easily modified to maintain interest and update messages. Casio Signage is very compact and requires no installation work, so it is easy to find a suitable place. Also offers multilingual support for visitors who speak multiple languages, and its light source lasts approximately 20.000 hours. Together with innovative online services, such as issuing digital coupons,Stores with Casio Signage will have added value over their competition.

Casio Signage Key Features:

• Realistic images help captivate passersby and attract customers
• The screen itself is in the shape of the character or person, and refers to potential visitors to the store to get their attention.
• Updatable content to keep visitors interested
• A retail store provides Casio with a still image and text. Casio then animates the image and adds the voice. Video production is not required for stores. This process makes it very easy to update.
• With a compact size, can be placed almost anywhere in the store: 458 mm x 536 mm. No installation work required.
• Multilingual support for visitors: Available languages ​​are English, chino, Korean, español… Customers can select the language they want to hear.
• Unique service cloud to carry out retail promotion plans
• Lifespan of 20.000 hours: Casio's Hybrid Laser-LED technology provides very low consumption and ensures a useful life of 20.000 hours.