Scala will exhibit at ISE 2013 an improved version of your software

The software provider for digital signage networks, Scala, will be present again at the ISE fair 2013, where to will show a new user interface for content management and new functionalities, including HTML5 content playback and support for Android devices, Interactive mobile features that engage audiences in retail and corporate environments, new implementations of Facebook and Twitter and the launch of Scala integration with the new Samsung Smart Signage Platform.

Scala will take to Integrated Systems Europe 2013 (stand N129, pavilion 10) a new version of your software, including new features and improvements. In particular, Scala will show support for HTML5 and Android player, the use of interactive elements on mobile devices to engage with the public in commercial and corporate communications, new integrations with Facebook and Twitter and the launch of Scala integration with the Samsung Smart Signage Platform. Built on the solid foundations of the Scala product line, Scala Enterprise is the next version of the Scala software suite using cutting-edge development techniques to deliver a fast web application..

• User experience- Scala Enterprise Content Manager has a completely new user interface, enabling a modern and efficient user experience. The fluidity, Power and consistency is at the heart of this new interface. Take advantage of 'Drag and Drop' capabilities, easily highlighting relevant information and easing workflow with useful links at your fingertips, all available from desktop and mobile browsers.
• Support for Android players – Scala Enterprise supports a new family of Android-based photo players and frames. These devices are lower cost, with growth in flexibility and capacity, and will take advantage of HTML5 for dynamic and interactive content.
• HTML5 Content – HTML5 is the new standard for great content on the web. Both the new Android players and the classic Scala players will support HTML5, as well as playing content created using standard web design tools.
• Superior extensibility integration – Scala Enterprise Content Manager includes a set of brand new web service APIs to integrate, control and extend its functionality. APIs support user access system and ensure role-based access, to which only a certain API user has the right, and only to content that that API user's workgroup has access to.
• Interactive retail and corporate communications- Especially intended for use in retail, commercial and corporate communications, Scala will present some great integrations with tablets at ISE. Scala's Fling solution allows a user “launch” content from a tablet to a screen with the swipe of a finger. The Fling is now available on all operating systems, Android, Windows (8) y tablets iOS. Through a QR code application that will be displayed at the stand, Scala will also offer a solution for buyers to “catch” a sale, even when a certain product is out of stock at that moment in that particular store. A fully integrated corporate communications solution will also be presented, like Facebook, Twitter and weather integrations, all combined in a spectacular puzzle combination’ of 6 screens.

An interactive car configurator will also be presented at the Scala stand. Through an Android tablet, customers in a showroom can alter the chosen model, accessories and colors and immediately see on a large screen what the product of your choice will look like. Placing this on the floor of the retail store or in the executive's office, Scala offers an interactive on-screen CxO solution, based on car sales data, giving businessmen the tools to visualize data and direct their actions in the right direction.

Through a commercial mobile phone solution, Scala will present its music integration concept, activación de contenido y branding y publicidad con sonido en un entorno de tienda. The visual content, activated by choosing a phone type, will take control of the audio seamlessly and the Scala software ensures that the music in the store returns once the phone is returned . Based on this same configuration, Scala expert Stefan Menger will present the advanced analytics solution Scala iS. This solution analyzes historical data from points of sale, combined with external factors and then creates the best playlist for a specific time slot in a store or quick service restaurant environment.

Tom Nix, CEO of Scala, has indicated: “Support for HTML5 and Android, The integration with Samsung's new platform and the fully integrated retail solution that Scala has created shows Scala's abilities as an advanced knowledge company, achieved not only by developing great software features, but also by creating practical concepts and, however, avant-garde. These solutions provide interactive shopping experiences for the retail sector, resulting in increased sales and reduced turnover for the retailer. Our CxO dashboard and iS solutions are the advanced tools that empower entrepreneurs to set the right course for their business., based on updated market and economic developments, as well as in its internal business statistics.”