JCDecaux gestionará en exclusiva la publicidad en el metro de Madrid

Metro de Madrid has awarded the outdoor advertising company JCDecaux the exclusive marketing of static and digital advertising and spectacular advertising, as well as advertising, production and broadcast of content on the Metro Madrid channel and in the promotional stands.

JCDecaux has announced that, after a public bidding process, The contract has been awarded for the exploitation of the advertising concession of the Madrid metro network. This contract of 8 years with the Madrid suburban, for a value of 5,5 million euros, will include static and digital advertising and billboard advertising, in addition to the Canal Metro Madrid and the advertising of the promotional stands within the metro.

JCDecaux has been trading since 2007 spectacular marketing, of the Madrid metro, as well as conventional advertising of new lines and extensions of existing ones.. Now it will be in charge of all the suburban's commercial advertising space. JCDecaux is present in more than 300 transportation networks worldwide in a total of 16 countries and in Spain, in addition to the Madrid metro, is the concessionaire of the Barcelona and Bilbao metro networks. In the Barcelona metro it combines static advertising with spectacular marketing and stands, as well as audiovisual advertising, call MouTV.

Jean-Charles Decaux, Chairman of the Board of Directors and Co-CEO of JCDecaux, has declared: “La decisión de metro de Madrid de elegir a JCDecaux demuestra no sólo la calidad de la nueva oferta digital del grupo, but also the relevance of your commercial vision. As the exclusive operator for all metro advertising solutions we will be able to make substantial investments and create real synergy for our commercial offer, giving a significant boost to our unit to deploy powerful and innovative solutions. The Madrid metro will become a showcase of excellence in advertising in the urban community of Madrid, thanks to the quality and diversity of the advertising solutions that we are going to introduce. “