Play IT by TMTFactory turns visitors to the Barça Megastore into virtual players

The application called Play IT allows the user to touch the ball like a Barça player. The basis of the game is the interaction of the user with his virtual player or avatar, monitoring your movements in real time using an infrared camera.

TMTFactory, company that since 1997 offers multimedia content and consulting for digital projects, has launched a touch simulator for FCBarcelona Merchandising available in the Camp Nou Megastore. From the 19 December all visitors to the Megastore have been able to enjoy the simulation game experience and have shared it with their friends on social networks such as Facebook.

The application called Play IT allows both children and adults to demonstrate their skill with the ball, touching the ball like a Barça player. The basis of the game is the interaction of the user with his virtual player or Avatar, monitoring your movements in real time using an infrared camera. According to Gerard Salvador, Retail Manager de FCBarcelona Merchandising, “With Play IT we have managed to offer our customers a unique and unforgettable shopping experience and it has allowed us to merge the two worlds of retail., the offline and the online”.

The setting of the virtual and real world of the game has been done in the purest Blaugrana style. A play area delimited by a goal net has been installed on the ground floor of the store., the essential grass with the lines of the field and the central point as a location point to be able to play. This installation has a High Gain screen for projection of 110 inches (2,250 x 1,690 metros) and a team Epson high luminosity.

The scenery of the game is faithful to reality, giving customers the opportunity to virtually walk through the hallways, locker rooms and select one of the team's kits (first, second and goalkeeper), to finish at the Camp Nou with an avatar and the selected kit.

After 2 minutes of play, The user has the possibility of publishing a photo of their experience playing PLAY IT on their Facebook wall.. This way you can share with your friends the experience you had at the Barça Megastore..

A co-production between TMTFactory and Baibuk

Play IT, made in co-production between TMTFactory and Baibuk, It has different levels of difficulty (amateur, medium y expert) and a scoring system based on the accuracy of the hit. The culmination of the game is a shot on goal with a spectacular overhead kick or a volley depending on the level reached by the user.. In addition, video game lovers can enjoy small details such as the Camp Nou lighting that varies depending on the time of day in which it is played., Camera changes to enjoy foot or head touches, a jet plane enters the scene, flying through the sky and leaving its mark, inter alia.

“Barça's touch game uses the technology present in a large part of the large commercial productions on the market, like normal maps to reduce the complexity of the geometry of the elements on the screen, or the use of motion capture as the basis for character animations. Besides, It has been designed to take advantage of the intuitiveness that motion control provides through the use of stereoscopic vision cameras, which allows the player to immerse themselves in the game and feel in the shoes of an elite footballer during the game”, says Manuel Pasamontes technological director of Baibuk Group.

TMTFactory in addition to carrying out the global coordination of the project and development, carries out maintenance of the entire installation both at the level of audiovisual and technological content. Via Broadsign, DOOH project management software, manages the content channel to be broadcast, together with the on and off of the entire system.

Besides, There has also been the participation of companies such as Decorner, in the development of the stage architecture project, Mood Media, integrator of visual systems in retail and Retail Agency Network, as a consulting and advisory company for this DOOH project.

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