Leading Bulgarian Restaurant Chain Implements Harris Out-Of-Home Technology

The second generation of digital signage will allow Happy Bar & Grill and its subsidiaries Happy Sushi and Captain Cook enjoy comprehensive HD content in multi-areas and messaging adapted to each restaurant.

Happy Bar & Grill and its subsidiaries Happy Sushi and Captain Cook will now enjoy comprehensive HD content in multi-areas and messaging adapted to each restaurant, provided as a managed service by specialist provider Digital Generation and Out-Of-Home solutions Harris.

The group has 29 restaurants in eight Bulgarian cities. Each brand and store has a different character, with needs aimed at a global music video service, entertainment clips and promotional material customized for each location. Besides, the Happy group has specified the ability for local insertion of content whenever necessary.

Content included in the InfoCaster player, installed in each store, embeds live content as TV ingests and accepts programming downloaded from Digital Generation. This means that it works completely automatically and restaurant staff have no need to add tasks to their usual tasks.. The integration of the InfoCaster manager means Digital Generation can deliver personalized content to each restaurant from their headquarters, and can even multiply areas within the restaurant itself, ensuring that programming is designed exactly for the customer profile of each location.

In the case of special events, The InfoCaster player that is installed in each location includes a DVB-T television tuner. Restaurant managers can choose to broadcast live television if they wish, For example, when a local team is playing a match. In live television mode, InfoCaster player provides branding and messaging for the restaurant. The director will also be able to access and manage special events that have been stored on the players., such as the “happy birthday” tune with the guest's name in graphics and with an automatic dimmer to reduce the intensity of the light.

Denise MacDonell, CEO of Harris Digital Out-of-Home, has commented that “The restaurant group was looking for an out-of-home digital experience without the added overhead of managing something that doesn't fall within their sphere of knowledge.. Digital Generation could design and operate the system but wanted a turnkey solution that was as simple as plugging in the device and would work automatically., and the InfoCaster provided the Result platform: Now everyone is happy with a successful solution that meets their business needs”.