MultiTouch personaliza el digital signage con MultiTaction Codice

New solution allows interactive display to read 2D barcodes, personalized for each user, to send and receive information in a two-way digital signage experience.

MultiTouch shows these days in DSE 2013, in las vegas, Codice MultiTaction. Customized for each user in the form of a 2D barcode, Codice allows you to offer interactive visualization experiences, to send content directly to an email just by using your personal 'Codice' bookmark.

Codice is based on MultiTouch's Enriched Reality technology. By showing the code embodied in any object such as smartphones, loyalty cards, visitor passes… briefly to the screen, the system displays and sends content to the email associated with each specific bookmark.

This operation is also recorded so the content owner has a real-time view of their customers' interests..

Timo Korpela, CEO of MultiTouch Americas, has assured that “Codice MultiTaction turns digital signage into bidirectional. Codice users decide what content is interesting to them and, At the same time, the information is also available to the owner of the content.. Codice markers can also be used to identify the user and current or personal exclusive content which is especially useful if it is a loyalty program or a season ticket, For example. Even corporate visitors can have Codice markers printed on the back of their visitor card”.

Each Codice marker is unique and each one has its own code, personal that is used to send content or to identify the user with personalized and exclusive content.

Every time a MultiTaction interactive display detects a Codice marker, the Codice application makes a SQL query to the client CRM system and obtains an email address or other personal information for the scanned Codice bookmark.